Creation and Development of Original IPs
Some things cannot be procured. They have to be conceived.
EGM conceives and builds original, purpose-led institutional and public-engagement platforms — from the founding idea through to a scalable long-term platform.
Not every institutional objective has a product to buy. Reaching a generation, convening an industry, or giving a state a durable platform for its own young people is a design problem before it is a technology problem.
EGM takes these from a blank page: the idea and its purpose, the name and positioning, the programme design, the partnerships that give it standing, and the operating model that lets it outlive its launch.
How it works
The path from raw input to a decision that changes.
01
Conceive
The original idea and the purpose it exists to serve.
02
Name
Positioning and brand architecture that can carry a decade.
03
Design
Programmes, summits, challenges and hackathons as the mechanics of participation.
04
Convene
Government, industry, academic and community partners give it standing.
05
Scale
An operating model that lets the platform outlive its launch.
- 01
Conceive
The original idea and the purpose it exists to serve.
- 02
Name
Positioning and brand architecture that can carry a decade.
- 03
Design
Programmes, summits, challenges and hackathons as the mechanics of participation.
- 04
Convene
Government, industry, academic and community partners give it standing.
- 05
Scale
An operating model that lets the platform outlive its launch.
What this includes
Conception
- Developing the original idea and purpose
- Naming, positioning and brand architecture
- Designing programmes, summits, challenges and hackathons
Coalition
- Government, industry, academic and community partnerships
- Participation and public-engagement models
- Communications and amplification strategy
Scale
- Concept to launch
- Launch to long-term platform
- Governance and operating model
Also from EGM