An original platform, conceived from a blank page
YOU was envisioned as a platform connecting young people with governance, innovation, entrepreneurship, sustainability, technology, sports and the future development of Uttarakhand.
The problem
A state's relationship with its own young people is not a procurement category. There is no platform to buy, no vendor to shortlist, and no brief to answer — only an objective, and the question of what would actually earn a generation's participation.
What we built
EGM originated the idea and its purpose, then built outward from it: the name and positioning, the brand architecture, and the programme design — summits, challenges and hackathons as the mechanics of participation rather than as events.
Standing came from the coalition: government, industry, academic and community partners assembled so the platform belonged to more than one administration.
The work ran from concept through launch and into the operating model that lets a platform of this kind continue past its first year.
What changed
An original institutional IP — owned by its purpose rather than by a campaign cycle, and designed to scale as a long-term platform rather than conclude as a programme.